Saturday, February 20, 2010

ONLINE PROMOTION IS ALSO GOOD

Do you have a small business that you want to promote so that you can get more customers and make more money? There are a lot of small business promotion ideas that you can use in order to get the word out about your products or services. It can be a little bit difficult to find the money to hire a big time promotional company if you are just getting your business off the ground. There are a lot of different ideas that you will be able to promote your business with.
The best way that you will be able to promote your business is on the internet. This is the fastest way to get eyes on the products and services that you have to offer. Everyday all over the world there are people who are searching for what you are selling. If you are not using the power of the internet to promote your small business then you are missing out on a lot of sales and money.
The first thing that you will want to do is make sure that you have a website in place that will give your company a good online reputation. These days if you own a business and do not have a website for your business there are a lot of people who will think that you are not reputable and will write your products and services off. People like convenience and by having a website for them to view you will give them all of the convenience they are looking for as well as reassurance that your business is legit.
Once you have your website in place you will be able to market your business to the people who are searching for your products and services. There are various ways that you will be able to promote your business to these searchers that will help them to be able to find your website and company information. Some of the methods that you can use to promote your small business online will be fairly simple while others will take a lot of learning for you to be able to carry out.
There are several small business promotion ideas that you can use to get your business recognized and to build your online presence. If you do not want to take the time to learn everything that you will need to know then you can always outsource the work to someone who is familiar with everything that you will want to do. If you plan to promote your small business yourself you will want to start learning everything that you can about website promotion in order to be effective.
Finally,you can also try promoting the your business via networking sites but the one I`ll strongly recommend as it has the highest traffic is : www.facebook.com

Monday, December 28, 2009

ANOTHER POWERFUL MEANS OF PROMOTING YOUR BUSINESS

Online Promotions Offline
I've always been impressed with those who could who could find ways of doing things other than the traditional ways. I'm referring to the promotion of an internet business or affiliate marketing business. No, I'm not going to discuss blogging, web 2, or article marketing, although they are excellent ways of marketing you online business. Some marketers are actually using offline marketing to promote their online business.
Two questions surface immediately. 1.How can offline advertising be as effective when online marketing can potentially reach many thousands more people than offline. 2.If offline promotions work, what do I do? How do I start. TV advertising reaches a lot of people. TV advertising is also very expensive. We probably won't start our offline promotions with TV.
The first method of offline promotions and quite possibly continues to be the best is word of mouth. We still give a lot of credibility to what a friend says and tend to be more comfortable with a recommendation from someone we know. Actually we are bombarded with hundreds of offline advertisements daily. If we watch TV we see ads, if we listen to the radio we hear advertisements. The news paper is full of ads as well as any magazines we read. If we park at a shopping mall and enter the mall there is a good chance we will be handed a business card by someone and then when we return to our car there may be a flier on the windshield. Driving home we see billboards calling our attention to a particular business asking us to visit their URL for more information. When we open our mail we see a postcard urging to us to visit a special site online. We open a envelope and find out how easy it is to restore our credit.
The reason we get bombarded like this is that ofline advertising still works.
Given the many forms of offline marketing, we will consider 4 ways we can effectively use offline promotions. Keep in mind that how you market and who you market too has a lot to do with the results obtained. You may not want to put advertising signs on your vehicle and park it at an old folks home.
1.The first way to consider promoting off line is with business cards. You will probably have business cards even if your aim is not necessarily off line promotions. A lot of information can be placed on a business. After listing the benefits of your promotion state that a free report can be obtained by visiting http:// www.mypromotion.org and that would lead to your splash page.
2.Fliers are another excellent and low cost way of promoting your affiliate program offline. It is probably best to stay with the standard 8 ½ X 11 colorful sheet. A lot of information can be placed on this size paper with room for some images. This may also be an opportunity to be creative. You want to attract enough attention for the recipients to look at it. If you intend to distribute the fliers to cars in a parking lot it is always best to find out if that is ok. Locate community bulletin boards in your area and place a flier there from time to time. With fliers you can keep the cost down by printing only the number you plan to use at that time.
3.Consider placing small ads in the local newspapers. The area I live in has several limited circulation news papers often directed to different interest groups. In some rural areas these free newspapers may be the only ones read. Using small classified ads it is important to find a way to track response. Different ads need to be test for effectiveness as a "good" ad can make a big difference. This holds true for all forms of advertising, test to determine which ad wording gives the best results.
4.Post cards are used by many offline marketers very effectively. A well designed post card sent to an address that could use the information will bring results. I know with printing costs, addressing and postage costs using post cards is more expensive than the other methods we have been discussing. Using post cards for your offline promotion you will need a mailing list. There are many list brokers available. Selecting a list is very important. Find out as much as you can. For instance, you would want to avoid sending to a list of people that did not have computers.
The above is only some of the ways offline promotions can assist your online marketing. You may not want to use all of these methods. Pick one or two that you enjoy doing and give you good results.

BE VISIBLE!

1. Answering Machine - This one is easy for offline marketing, just be sure to include your URL, dot.com in your answering machine messages! 2. Address Labels - Again easy all your outgoing mail for everything use your address labels for more offline marketing of your business and website!
3. Business Cards - Definitely use them, get in the habit of carrying them with you and pass them out "It Works", you can even get you cards done on cd-roms!
4. Company vehicles - We all see vehicles with company names and telephone numbers on them driving our streets and motorways. This is a great idea as it gives potential customers the chance while out and about to learn about the company and also learn about how to contact them should they need the service or product they offer at some stage in the future. I often wonder why more websites aren't promoted in this way by simply adding the company website URL also, you definitely should do this as part of your Offline Marketing!
5. Flyers - Post flyers on free local bulletin boards (grocery stores, discount chain stores, shopping malls, laundromats, dry cleaners, etc.) print a flyer on bright yellow paper detailing your web address and your company. BE SURE to include your email address, URL as well as your telephone number! Tack the flyer to bulletin boards all over your town. Keep a supply in your car for handy offline marketing!
6. Freebies & Giveaways - This method is a personal favorite of mine. It involves purchasing and distributing items such as pencils, pens, t-shirts, mugs, mouse pads, calendars, key-chains, bumper stickers, refrigerator magnets and the like. All these items will have your URL, Logo, or Email address located somewhere on them helping to market offline and attract people to your website.
7. Christmas Cards - Use your Christmas cards to all your customers also for offline marketing with all your info URL, email and phone numbers!
8. Checks & Coupons - Again use all your information when using coupons and have your company checks printed with this information!
9. Web decals - are a new, inexpensive and fun way to use offline marketing and attract attention to your website. People absolutely love them, and they are very simple to use. Web decals are made of high quality vinyl and printed with state of the art digital equipment. Display your website address and more in bold white or black & white letters. People stick them everywhere. In your car windows, store, office and home windows, any place with glass!
10. Word of Mouth - easiest and a very viral form of offline marketing, your happy customers and friends just pass it on!
11. Fax cover sheets - (many people forget this one for offline marketing!)
12. Personal brochures - about you and your company!
13. Printed Material - Print your URL (Web site address) everywhere you print your business name. Including business cards, fliers, signage, ads, product tags, labels, craft show directories (in shows you may be attending) and anywhere else your business name is printed!
14. Newspapers, classifieds and related magazines - The print media which includes newspapers, journals and magazines is another avenue where your can have your URL exposed for everyone to see. It's best first to start advertising your products, services and URL in local newspapers and then if successful continue onto regional and national publications. If you can't afford the common graphical advertisement as seen throughout newspapers and journals related to your industry don't worry as most of these publications have classified ad sections. Classified ads allow you to reach a targeted audience very cheaply with a simple short message and of course your URL is included in there somewhere too again a great source of offline marketing for your business!
15. Press releases - Press releases using them for offline marketing and promotion. Press releases or news releases as they're sometimes known are newsworthy stories about your business that you send to various sections of the media. These sections of the media must be related to your industry for you to have any chance of success. Newsworthy stories are stories which readers of the media publications you submit to might be interested in.
If the journalist reads it and likes it he or she may publish it or some of its contents in his or her publication, if this happens you're on to a winner because the public in general are much more responsive to a news story than a plain old hyped up advertisement. This could mean they'll enquire about or even purchase your products or services.
Using press releases for offline marketing of your website uses the same principals, if it's newsworthy release it. Newsworthy events for websites include website launches, website re launches and new online services among other items. Also don't forget online press releases!
16. I. ID-It Plates - These Elegant mini-Billboards promote YOU 365 days a year, enhance the appearance of your vehicles, last for years and most important, give you literally Millions of Impressions and affordable offline marketing over their lifetime.
Conclusion - Even if your business only exits in the virtual world you must realize ALL your customers live and always will live in the physical world and therefore can be reached much better from the physical world. The moral of the story is never ever forget about the offline marketing and promotion of your website. Your success or failure could depend on it!

Monday, December 14, 2009

A GOOD ENTREPRENEUR.........................

As an entrepreneur, you wear a lot of hats in your business,right? You're smart. You know you need to have the right help so you can be super productive and profitable in your business and you are probably already outsourcing certain tasks and responsibilities.
That's a great start.
But let me ask you, how well is it working for you? Do you have an ideal team in place? Is it easy and almost effortless for you to work with your team and together create awesome results?
Here's what I've discovered. Most entrepreneurs and business owners aren't having ideal experiences with creating their own strong team". In fact there are hundreds of "war stories' about staff problems and challenges.
Here's a common scenario. You make the decision to build your team, you're inspired, and you hire a new assistant, maybe two! You're riding high. You have so much to do. Lists get made. Assignments are given. You have high expectations of wild success, projects finally getting completed, more cash flowing in, and a lot less on your plate. Ahhh. Heaven.
Then it happens.
The honeymoon with your assistant is over. Mistakes, perhaps a few "whoppers" get made. In business, mistakes can cost money, big money. It can show up like this: the wrong airline ticket is booked (non-refundable) invoices that were never sent, receivables not banked. Things that make you cringe, maybe even cry when you discover them.
Good news: it doesn't have to be this way. One of the biggest success secrets for business owners is finding the right people for your team. Jim Collins, author of Good to Great calls it "having the right people on the bus." It's important to be proactive and deliberate in your approach to building your own team of amazing, talented, and highly conscientious people.
Secrets to Building Your Perfect Team:
1.Review your business objectives and needs. Define who on your team is responsible for graphic design, copywriting, legal, video, marketing, administrative support, web support, etc. NOTE where you are missing support. Decide EXACTLY what you need by making a list of all the tasks and responsibilities( big problems show up when we expect something from a team member who doesn't have the skill set to do what you want)
2. Create and write a description your "ideal" assistant profile. Get crystal clear on what you want so you can be intentional about finding the perfect person! What to put in your ideal assistant description? Be sure to include the skill set and tasks you need done but DON"T just limit it to a common, boring job description--add in traits and characteristics of the kind of person that you'd like to work with in order to get the best results and work together in harmony! Think strategically and collaboratively.
3. Create a detailed professionally written job description. By creating an overview of your company, what you are looking for and your compensation you can then circulate with confidence to your network. Review resumes and interview candidates. Take the time to set up an interview and come to your interview prepared with questions that help you to hone in on the right fit for your company. Don't be too quick to hire. Its worth your time and effort to be very thorough about what the job entails, your expectations so that you get the right fit for you both. Set up "trial" period of 30- 60 days. After the trial period, have a meeting together to discuss what's working well, what's not and make the necessary adjustments.
Follow this proven process as you continue to build your team and you'll be thrilled with the results. A great, talented, collaborative team will help you to build the business of your dreams, filled with abundance and peace of mind! Our success comes through other people so be smart and build a team that supports your vision and your goals.

Saturday, December 12, 2009

BOOST UP YOUR BUSINESS WITH GIFTS

Business promotion is one of the marketing techniques to promote your business, products and services. It helps advertise your product and you company to the market you wish to target. To start with, you should plan the whole activity ensure that you derive the most out of the activity and do not end up spending too much money. Before you start with the business promotion activity, you should decide on what you wish to promote. The message that needs to be communicated with promotion needs to be clear and should have an objective. Along with the message, it is also very critical to understand the target market as this will help you come up with a proper message and a target location, event etc.
Once you have decided on the message, target audience and event, then you can choose a product which you will use for the promotional activity. Some of the promotional products are:
1. Bags
2. Pens
3. Drink Bottles
4. Bottle carriers
5. T Shirts
6. Caps
7. More
Choosing a product for promotion is a bit tricky and you need to select a product which best suits the event as well as the target. For events such as trainings, sports events, competitions it is best advised to use products such as - water bottles, bottle carriers, notebooks etc.
One of the best promotional products is a water bottle or a drink bottle custom printed with your company name or a message you wish to communicate. Water bottles can be used for almost all the events. For any event which you wish to target for your promotion activity you can distribute water bottles to the participants or visitors. People do get thirsty while out and will be delighted if given drink bottles. They will carry it and may even re use it. The drink bottles can also have other drinks such as juices, cold drinks instead of plain water.
There are many companies in Australia which supply water bottles customised for promotional purposes.
One such company is Bottles of Australia - http://www.bottlesofaustralia.com.au which supplies custom drink bottles, water bottles and bottle carriers to companies across the globe.
There are also a lot of ways to promote your business during festive periods such as christmas.
One of the popular ways is to give out gifts to customers as bonus/presents.This attracts alot of customers to your stores/shops and it boosts up your business` income seriously.You can give out presents such as sweets to children,face caps to adults,alot of freebies e.g wrist watches,fancy stuffs,cool shirts,wall clocks and alot of them like that but make sure the name of your business enterprise is on those gifts.This makes it look like a trade mark or logo of your company.Make it very attractive because it reminds your customers of your store`s name and it makes them patronize your frequently especially during christmas period because of the freebies they are sure of getting.One more thing,you can give out colorful books to children,it keeps them coming.There are practically a lot of ways to boost up your income but the time incomes flows in endlessly is during festive periods such as christmas.You can also search for more help using search engines

Thursday, November 5, 2009

TIPS ON BUSINESS

Did you know that you can improve your sales and the success of your business just by using a few Christmas quotes this holiday season?

It's true; you can use different quotes in a variety of ways that will actually make your customers more interested in your products.

Quotes are fast ways of conveying emotion and you can set an atmosphere where your customers will be more in the mood to shop and to buy products and gifts for the holidays.

If you operate an online business, quotes are a great way to communicate with your customers. Just think of it; whenever your customer visits your website, you can expose them to one or more Christmas quotes.

When they read the quotes they will feel the emotion behind the words and the quotes will have a unique meaning for every customer.

Since you can't speak with your customers in person, the use of meaningful expressions helps to get your customers in a seasonal mood. They will make the customer focus on the holidays and they will have an enhanced desire for gift giving!

You can place Christmas quotes in unobtrusive areas on your website. You can place them by Christmas appropriate gifts, or you can simply place them on the homepage where web visitors first enter your site.

Finding excellent quotes only takes a few minutes and you can change the quotes each day until the holiday season is over.

You can also change your website theme to one that is Christmassy, and this too, will help establish a mood for your customers as they shop through your products and browse through your offerings.

Even if you don't have an online business, you can use Christmas quotes to get your customers in the mood for shopping and gift buying. You might use quotes along with Christmas decor, or you can make window decals or posters with warm holiday expressions.

You can make cards the size of business cards that have wonderful expressions on them to give to every customer in person: this might encourage them to return to your shop again as they search for holiday gifts.

If you are looking for innovative ways to drum up business, using Christmas quotes is an excellent idea. It doesn't cost you any money to look for quotes, and it doesn't cost you any money to use them.

Set a mood, establish an atmosphere, and attract new business while you intensify the joy that should be experienced during the holidays!

Put your business on holiday season footing, woo in the customers with the help of these great Christmas Quotes and Christmas Sayings.

Julia K. Walters - EzineArticles Expert Author